- Laura Ballantine
- Mar 6, 2022
- 3 min read
An investigation into the business of life coaching by CBC's Marketplace was released for public viewing last week. Their finding painted a negative picture of the life coaching industry, discrediting what could be such a valuable, helpful and life-changing resource for many people.

Marketplace reported “some coaches are doing more than just helping people meet goals — they're offering advice about mental illnesses such as anxiety and depression, even though they are not qualified to do so. They're also using what experts call manipulative sales tactics to pressure people to spend hundreds — sometimes thousands — of dollars for their services on the spot.” You can view the whole story here.
The Marketplace investigation had some great and valid points, but like the majority of the news reports out there, it focussed on the worst case scenarios. As humans, we eat this negative shit up. The news is filled with corruption, disaster and incompetence. Why? Negative news is more likely to be perceived as truthful. It draws greater attention, and holds greater validity. We tend to remember traumatic experiences better than positive ones and we think about negative things more frequently than positive ones. We are hardwired to make decisions based on negative information rather than positive data. As a viewer we need to give the positive details of the story fair and equal weight. This doesn’t mean ignoring potential dangers or wearing rose-colored glasses—it simply means we must do our own research before believing everything that is presented on the news reel.
I became life coach certified for two reasons; to help myself, and to help others. The 40 hour course was written by Master Life Coach Marianne DuPont, and facilitated by Kelly Spencer, certified advanced life coach. It was an intense course, giving me the knowledge, skills, and hands on experience to become a life coach. I learned a lot during the training. It set me on the right path to becoming my true, authentic self, and provided me with the tools to help others do the same. No, I do not have the credentials to be a therapist, but that is not the role a life coach takes on. As a coach, I work with clients on their future vision by setting goals and developing an action plan to achieve those goals. A baseline level of emotional wellness is required for someone seeking the help of a Life Coach. Therapy on the other hand, helps you move toward a baseline mental health and wellness by processing events and influences from the past, and determining how those experiences may be shaping your behavior in the present. Think of the two on a number scale. Therapy takes you from negative to zero, where as coaching takes you from zero to positive. There is a place in this world for both. Where you are on that number scale should determine with whom you seek assistance.
Hiring a life coach is the best way to help you create a life that excites you. If you want to better understand yourself, gain clarity, talk through important decisions, or create a strategy that helps you overcome challenges and reach your goals, a Life Coach is exactly what you need. If you are feeling hopeless or depressed, your symptoms are interfering with your every day life or you are experiencing thoughts of self harm, talking to a therapist is a must.
Whether your personal situation requires a therapist or life coach, it is important to that you find someone you connect with, someone you feel comfortable opening up to. Ask yourself, “Is this professional someone that can help me with A, B, or C?” To obtain successful results the answer should be yes. Trust your gut when you feel like you've found the right person and give them a try.
Like any industry there are good cops and bad cops, and it is up to you as an individual to do your homework. Yes, there are life coaches out there whose intentions are not genuine, who just want to make a quick buck, and cross that line between therapy and coaching, but there are many more who are in it for the right reasons, and maintain that ethical responsibility in their role. The Marketplace report placed fear and scepticism into the Life Coaching industry. As reporters, they did their job. The negative focussed report gained viewers and readership as intended. Be cognizant of the implications made, but also be aware that the negative angled story is never the whole story.
Thanks for reading the Weekly Seed.
Laura